VIGANO’, about heroes, about people…

The Vigano carpentry was founded in 1967, it is a company that has always dealt with oxy-fuel cutting and welding at the industrial level. Their headquarter is located in the industrial area of Cologno Monzese, near Milan. I had the opportunity to spend two days there for the filming of a BNL advertising campaign (one of the major Italian banking groups). Personally, I was in charge of video shoots but above all photographic portraits for the bank’s institutional campaign, curated by TBWA Italia. Between one shooting and the next I had the chance to do some portraits of specialized technical workers. Many emigrated from Eastern European countries, few Italians … They do a hard and dangerous job, but the thing that struck me most was the cohesion between all of them, the ability to smile and have fun despite everything. An example…

The images of the institutional press campaign for BNP PARIBAS

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